How AlumComplete Expanded Their Digital Reach
Industry
Home Improvement
Location
Montreal
Company Background
AlumComplete is a custom door solutions company specializing in premium sliding and pivot doors and room partitions for commercial and residential projects. Based in Montreal, Canada, their sleek, space-saving designs are trusted by contractors, interior designers, and homeowners seeking to maximize space without compromising style. AlumComplete’s products are used in projects ranging from home closets to open-concept room dividers.
The Challenge
When AlumComplete first partnered with us, they had a few marketing gaps that needed to be filled:
Limited Email Strategy: They had no email marketing in place, missing opportunities to engage prospects, customers, and partners.
Online Engagement: Their social media presence was only on Facebook, Instagram, and Pinterest, missing the opportunity to leverage other platforms.
Web Content: They needed landing pages to showcase new product lines, and a distributor program page to attract potential distribution partners.
Paid Ads: They were running paid ads in Adwords, but their CPL was high and ads weren’t being effectively optimized for the different regions they did business in.
Our Strategy & Solutions
We crafted a multi-faceted marketing plan to address these challenges and set AlumComplete up for success. Our approach included:
Targeted Email Campaigns
We configured and launched two email campaigns in GetResponse. One that was tailored for designers and contractors, and another for the broader customer database. To get it right, we piloted the first newsletter with the designer segment to refine content and messaging.
After seeing a 58% open rate on the initial designer sends, we rolled out a polished newsletter to the entire customer list, achieving an even higher 65% open rate.
The newsletters featured project photos, product tips, and calls-to-action, generating an 8% click-through rate. This resulted in new inquiries and leads from a channel that had previously been untapped. AlumComplete went from no email strategy to making email a top driver of engagement within the first month, receiving positive feedback from some of the recipients.
Web Development
To increase visibility for AlumComplete’s product line, we designed and developed new landing pages in WordPress, leveraging Elemental. The new pages were built to be mobile-friendly, while optimizing content for SEO.
To expand B2B outreach, we also published a dedicated page to speak directly to potential partners, outlining the benefits of partnering with AlumComplete and ways to work with them. These pages have become a valuable sales tool for the team, who can now send these in outreach emails or when talking to prospects.
Custom Blinds Product Page
Distributors Landing Page
Social Media Expansion
With the help of Glumentum, AlumComplete’s social media footprint have significantly broadened. Previously active only on Instagram, Facebook, and Pinterest, we helped them expand their presence to LinkedIn, YouTube, and TikTok.
On Pinterest alone, AlumComplete is now averaging 115,000 monthly views, with a growing presence on other channels. In the month of July, 2025, impressions saw a 52% increase relative to the previous month by consistently posting engaging, on brand content, in both static and video format.
To make social media management more efficient, we introduced HeyOrca, allowing us to publish across multiple platforms in one step while giving clients a faster, more seamless way to review and approve content.
Pinterest Impressions, Month Over Month
Conclusion
AlumComplete’s case shows how a comprehensive digital strategy can revitalize a brand’s engagement in a short time. By addressing key gaps, such as email marketing, content-rich web pages, and diversified social outreach, we helped AlumComplete connect with its audience on multiple fronts.
The success so far is measured not just in numbers but in a renewed confidence in marketing. With additional tactics (like SEO and paid ads) on the horizon, AlumComplete is on track for even greater visibility and business growth. This collaborative journey underscores our agency’s belief that with the right strategy, any brand can turn a corner and start seeing real, measurable results.
Nikita Anin, President of AlumComplete
Working with Glumentum has been a game-changer for us. In just a few months, they transformed our entireonline presence. From a complete overhaul of our social media to an email newsletter that our customers actually look forward to. We’ve gotten inquiries from people who hadn’t heard from us in years until that first email went out! We’re excited to continue this journey and see even more growth.